ConnectingLA.org profiles are designed to provide potential donors with comprehensive information about nonprofits so that they can give with confidence. Profiles provide participating nonprofits with a FREE online marketing and fundraising tool to reach potential donors that care about Los Angeles. Each profile contains program descriptions, leadership and governance information, operational plans and policies, community impact, financial stability, and more.
Because of the extent of information available on ConnectingLA.org profiles and the due diligence process required to participate, the California Community Foundation encourages regional foundations, corporations, government agencies, and private grantmakers to make ConnectingLA.org profiles an integral part of their grantmaking processes. In turn, the Foundation asks participating nonprofits to maintain an up-to-date profile to ensure that potential funders have access to the most accurate information as possible. Individuals may also use ConnectingLA.org to make online contributions to their favorite organizations via the Donate Now feature available on each profile.